# App marketing platform evaluation worksheet

Use synthetic test records. Do not include credentials or personal customer data.

## Scope
Primary journey:
Business outcome:
Required channels:
Evaluation horizon:
Owner:

## Candidate requirements
For each must-have: native / integration / custom / unavailable; plan entitlement; implementation owner; acceptance evidence.

## Event contract
Event name; exact successful trigger; source system; event ID; occurrence time; identity; required fields; excluded fields; destination; latency target.

## Pilot
Eligible user; unsubscribed user; completed payment; late payment; retry; anonymous-to-known transition; destination outage. Record expected and observed outcomes, evidence and owner.

## Cost and portability
Subscription; volume allowances; implementation; operating hours; export availability; support; migration effort; consent and suppression export; rollback. Use the same horizon for every option.

## Decision
Must-have failures:
Unresolved gaps:
Approved candidate and rationale:
Next review date: